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The American Botanical Council, also known as the Herbal Medicine Institute, is passionate about helping people live healthier lives through the responsible use of herbs and medicinal plants. ABC is an independent, nonprofit research and education organization dedicated to providing accurate and reliable information for consumers, healthcare practitioners, researchers, educators, industry and the media. education using science-based and traditional information to promote responsible use of herbal medicine — serving the public, researchers, educators, healthcare professionals, industry and media.

From its headquarters at the Case Mill Homestead in Austin, Texas, ABC publishes HerbalGram, a peer-reviewed quarterly journal; HerbClip, a twice-monthly series of summaries and critical reviews of recently published herbal literature; HerbalEGram, a monthly electronic publication; Herbal News & Events, a weekly update on events and media; and the Botanical Monitor, a quarterly newsletter addressing botanical adulteration issues. ABC is also the publisher of four books, including The ABC Clinical Guide to Herbs, a continuing education and reference book, which contains extensive monographs on the safety and efficacy of 30 popular herbs.